Soccer Madness produced colorful, glossy catalogs that paid as much detail to art direction as it did to soccer. The Soccer Madness catalogs always felt more like a magazine than a catalog. The pages were glossy, in full color and always contained great action shots. The catalog set itself apart from other catalogs I was receiving at the time in the sense that it had high profile stars wearing Soccer Madness products. John Harkes, Marco Van Basten, Ruud Gullit, Tony Meola and Roberto Baggio were just a handful of footballers pitching the Soccer Madness brand.
I always wondered how the Florida based company managed to land such high profile stars to hawk their gear. From what I can gather, the company does not appear to be in existence anymore…or…if they are in existence they’re not doing anything with the soccermadness.com url…aside from redirecting to starstruck.com. How was it that Soccer Madness was able to snap a photo of a young Paulo Maldini wearing a Soccer Madness cap? How were they able to get Marco Van Basten to don a Soccer Madness sweatshirt for a few pics? The biggest soccer catalog, Eurosport, never featured professionals wearing Eurosport branded t-shirts.
Who was the brains behind the Soccer Madness machine?